We work
For You
At Your Choice Financial, we help identify your needs while accounting for your dreams. Then, we get to work to build a plan that fits your unique lifestyle. While we offer our professional guidance, you’re in control every step of the way.
John San Filippo
CEO & Investment Advisor Representative
John San Filippo leads the way at Your Choice Financial, a firm he founded in 2022. With a knack for translating complex financial jargon into clear, actionable plans, John takes pride in making finance accessible and understandable.
John is a financial professional who can offer both insurance and investment products and services. Spurred by an interest in investing, he kicked off his journey in the finance industry in high school. An internship in his college years showed him the value in meeting new people and understanding their backgrounds and goals, deepening his commitment to this career path.
John earned a degree in finance from SUNY Plattsburgh in 2009. His top financial advice? “Focus on how much you're saving," he says. "It's always more important than your rate of return.”
John and his wife, Natalie, live in Saint Cloud, Florida, with their three children: Gianluca, Valentina and Giuliana. A former collegiate soccer standout and team captain, John still enjoys following the sport closely, with golf and travel among his other favorite away-from-work hobbies.